SEVENTEEN’s Mingyu, the group’s rapper, and the emerging sensation NewJeans have both been announced as the fresh faces of Calvin Klein. As reported by South Korean media outlet Sway on February 20, 2024, the idol and the girl group under HYBE Corporation have secured roles as the new ambassadors for the renowned American apparel brand.
Calvin Klein (CK) and NewJeans have struck a lucrative advertising deal, with the group slated to model for the brand’s 2024 Spring/Summer collection. Similarly, Mingyu, known for his fashion flair among idols, will make his debut alongside them in the 2024 Spring/Summer campaign.
CK Campaigns Featuring Korean World
In the Fall/Winter 2023 campaign, Calvin Klein featured a star-studded lineup including luminaries such as BLACKPINK’s Jennie, BTS’s Jungkook, Kendall Jenner, and Kid Cudi. With the onset of the Spring/Summer 2024 season, New Jeans and SEVENTEEN’s Mingyu join this prestigious roster, targeting the global teen and young adult demographic.
New Jeans has captivated fans since their July 2022 debut, igniting a fashion phenomenon. Meanwhile, Mingyu stands as one of the foremost fashion icons among idols. While Mingyu’s addition received widespread acclaim, opinions were divided regarding NewJeans’ involvement with Calvin Klein due to their age.
I think she would be incredible with CK https://t.co/WQc1Rq1dUV pic.twitter.com/uEi2hd6Lcs
— jung ☕ (@lordhyoi) February 20, 2024
SEVENTEEN’s Mingyu, Calvin Klein Newest Addition From K-POP World
Previously, Calvin Klein has collaborated with fashion icons like BLACKPINK’s Jennie, BTS’ Jungkook, Kid Cudi, Alexa Demi, and Kendall Jenner. Mingyu becomes the latest addition to the brand’s illustrious lineup, having previously stirred the internet with his Calvin Klein photos shared on Instagram. However, concerns arose online about NewJeans’ participation in Calvin Klein’s Summer campaign, given that most members of the NewJeans group are minors.
Calvin Klein, renowned for its perfumes, handbags, underwear, jeans, and more, is particularly famed for its sensual ad campaigns featuring celebrities in their undergarments.
Each member of NewJeans boasts solo endorsements: Haerin for Dior, Danielle for Burberry, Hanni for Gucci, Minji for Chanel, and Hyein for Louis Vuitton. Mingyu of SEVENTEEN has endorsed Lancôme, Innisfree, and Dior, and has now joined as the ambassador for Calvin Klein.
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