Exclusive | BLACKPINK's Jisoo Becomes The First Musician Face Of Self-Portrait
Exclusive | BLACKPINK's Jisoo Becomes The First Musician Face Of Self-Portrait

In the realm of style and grace, Jisoo, the luminary figure of BLACKPINK, undoubtedly epitomizes the ideal visage for a brand named “self-portrait.” Is there truly a more fitting muse for a company seeking to capture the essence of individuality than Jisoo, the global phenomenon in K-Pop?

This marks a series of groundbreaking moments for Jisoo in her collaboration with self-portrait.

For starters, she becomes the inaugural musician to headline a campaign for self-portrait. Moreover, her starring role in the self-portrait Spring/Summer 2024 campaign represents her first public endeavor since the introduction of Blissoo, her versatile venture, in late February.

Indeed, this is no ordinary feat, but then again, nothing ever seems to be ordinary when it comes to Jisoo.

She soared to international stardom as a member of the immensely popular girl group BLACKPINK, alongside Jennie, Lisa, and Rosé. Their colossal impact on the music scene hardly needs further elaboration.

While BLACKPINK continues to thrive, each member has embarked on individual pursuits outside of the confines of YG Entertainment.

Jisoo: Bridging Fashion and Music in the Spotlight

Beyond her involvement in the self-portrait campaign, she is immersed in numerous projects: from crafting her own music to representing esteemed fashion powerhouses like Dior, Cartier, and Alo, and orchestrating new endeavors for Blissoo, which is primed to function as both a creative agency and a brand.

Now, let’s delve into the campaign itself.

Han Chong, the visionary founder of self-portrait, reminisces about their longstanding relationship with Jisoo:

“We’ve been dressing Jisoo for years, both on and off stage. It felt like a natural progression to have her as the face of our campaign. Her journey to global stardom has been incredibly inspiring, not just to me but to countless fans. She epitomizes kindness, inspiration, sensitivity, and resilience. I wanted to showcase her inner and outer beauty in the portraits we captured together in Seoul.”

Self Portrait's New Face
Self Portrait’s New Face

The Spring/Summer 2024 collection, as showcased by Jisoo, is now available on the self-portrait website.

Self-portrait boasts an illustrious roster of past ambassadors, including Naomi Campbell, Emily Ratajkowski, Bella Hadid, Kate Moss, and Liying Zhao. Jisoo’s inclusion as the first musician model underscores her undeniable uniqueness, she was born to stand out.

As someone whose very existence exudes charisma and whose self-portraits are the stuff of K-Pop legend, she emerges as the quintessential face of self-portrait.

Must Read: See Pictures | K-Pop Stars Shine Bright At Paris Fashion Week 2024

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