American singer-songwriter Billie Eilish made a surprising move on Thursday, adding all of her Instagram followers to her close friends list. At the time of this report on Friday, the acclaimed artist boasted a staggering 114 million followers on the platform.
Following this unexpected action, Eilish’s fans received notifications about a cryptic Instagram story she posted, featuring a hand raised against a dark blue background.
This strategic action comes just ahead of the release of her highly anticipated third studio album. By including her massive following on her close friends list, Eilish ignited a frenzy among her fans, eager for the exclusive opportunity to view her stories.
Billie Eilish Gains 6M+ Followers In A Day
Data from sources revealed that Eilish’s follower count surged by 7 million within a mere two days, as fans clamored to join her close friends list. The pop sensation is leveraging this tactic to tease elements of her upcoming album, sharing cryptic artwork that hints at the album’s thematic direction.
The unexpected move left fans astonished, with over 3.17 million followers joining Eilish’s Instagram family between Wednesday and Thursday alone. The trend continued, with an additional 3.9 million users seeking to join her exclusive circle between Thursday and Friday.
Billie Eilish’s Instagram handle experienced a remarkable 6.4% growth within a week, as fans eagerly awaited updates on her close friends story. The enigmatic artwork shared in her stories, featuring shades of blue, aligns with recent billboards spotted in New York and Los Angeles. Fans speculate that these visuals are hints regarding her upcoming album, tentatively titled BE3*, under Interscope Records.
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