Ava Max is back with a bang as she unveils “My Oh My,” the leading track from her highly anticipated third album.
Following the success of her collaboration with Kygo on “Whatever,” which drew inspiration from Shakira’s vibes, Max teams up with producer Inverness for this latest release. Inverness, known for his work with industry heavyweights like Jason Derulo and K-pop sensations Kang Daniel and LOONA, brings his signature touch to “My Oh My.”
Taking to Instagram, Max expressed her excitement about sharing this new song with her fans, revealing that she’s poured six months of hard work into crafting her upcoming album. “The third era begins now,” she declared, hinting at an exciting journey ahead for her followers.
Ava Max’s Musical Evolution: “My Oh My” Marks a New Era
Ava Max’s sophomore album, “Diamonds & Dancefloors,” dropped in January 2023, showcasing her versatility as an artist. Notably, she also contributed “Choose Your Fighter” to the chart-topping soundtrack of “Barbie: The Album,” further solidifying her place in the music industry.
Teasing fans back in November with promises of fresh music on the horizon, Max assured them that she’s been busy cooking up new tracks in the studio. Reflecting on her creative process in an interview with Metro Weekly, she revealed that songwriting has become almost instinctual for her after years of practice. Drawing from her personal experiences, particularly the pain of two significant breakups, Max emphasized the cathartic nature of her music-making process. “Heartbreak… Yes, it’s sad, but you can also turn it into a positive. And that’s what I did with these songs,” she explained.
Ava Max’s journey from heartache to empowerment shines through in “My Oh My,” a testament to her resilience and unwavering commitment to her craft. With its infectious beats and catchy melodies, the track invites listeners to dance away their troubles and embrace the joy of the present moment.
As Max gears up to unveil more surprises from her upcoming album, fans eagerly await the next chapter in her musical evolution. With “My Oh My” setting the stage for what’s to come, there’s no doubt that Ava Max is ready to conquer the charts once again.
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