Doritos Spain found itself embroiled in controversy on Monday after it announced transgender artist Samantha Hudson as its brand ambassador for Spain. The move ignited outrage among critics due to Hudson’s previous tweets, particularly those involving a 12-year-old.
The decision to include transgender individuals in brand campaigns has been a subject of ongoing debate, often drawing backlash from conservative groups who advocate for boycotts. This is not the first time a brand has faced such backlash. In April 2023, Bud Light faced a similar situation when it collaborated briefly with transgender TikTok star Dylan Mulvaney, prompting calls for a boycott from conservatives.
Over the weekend, Doritos Spain, a subsidiary of PepsiCo Spain, unveiled Hudson as a brand ambassador in a 50-second promotional video titled “Crunch Talks.”
Doritos just picked Samantha Hudson as their brand ambassador in Spain
— End Wokeness (@EndWokeness) March 4, 2024
Samantha Hudson:
-Admitted to being a pedophiIe
-Identifies as a non-binary trans girl
-Openly mocked victims of child r*pe
-An advocate for "annihiIating, completely destroying, and abolishing the… pic.twitter.com/4t66fE17cN
Social Media Outcry Over Samantha Hudson’s Appointment
Samantha Hudson, a transgender artist hailing from Spain, gained prominence through her social media presence and YouTube channel, where she shares insights on fashion, beauty, travel, and lifestyle.
However, the announcement stirred controversy on Monday as Hudson’s past tweets resurfaced, leading to calls for a boycott. Some users on social media platforms brought attention to Hudson’s tweets from 2015, in which she made remarks regarding a 12-year-old, which some interpreted as inappropriate.
There were also accusations against Hudson for allegedly expressing disdain towards women who have been victims of sexual abuse in other tweets.
Critics took to social media platforms to voice their displeasure. One user criticized Doritos’ choice of ambassador, accusing Hudson of inappropriate behavior and advocating for the boycott of Doritos products. Others echoed similar sentiments, expressing disappointment in the brand’s decision.
PepsiCo Spain has yet to respond to the boycott calls or address the allegations surrounding Hudson. The controversy highlights the challenges that brands face when navigating issues related to inclusivity and diversity, particularly when it comes to choosing brand ambassadors with controversial pasts.
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