The 30th annual Screen Actors Guild Awards, aired exclusively on Netflix, showcased a stunning array of fashion statements that captivated audiences worldwide. Among the standout moments were the reunion of “The Devil Wears Prada” actresses, Anne Hathaway and Meryl Streep, who stole the spotlight with their impeccable style. Additionally, Pedro Pascal, known for his role in “The Last of Us,” was impressed with his laid-back yet sophisticated Prada ensemble.
The red carpet proved to be a platform not only for celebrating outstanding performances but also for showcasing top fashion brands. While the event’s exclusive Netflix airing raised questions about its impact, the subsequent analysis of red-carpet trends provided insightful answers.
Luxury brands vied for attention, knowing that a presence on the SAG Awards red carpet could translate into significant exposure. E!’s pre-show coverage, Live From E!: SAG Awards, also played a role in amplifying brand visibility. The results of the Red Carpet Power Rankings, compiled by The Hollywood Reporter in partnership with Launchmetrics, highlighted the enduring appeal of high-profile winners and the importance of pre-event promotion.
The collaboration between Launchmetrics and THR throughout the 2024 awards season produced invaluable insights into celebrity fashion choices and their impact on brand visibility. Using Launchmetrics’ Media Impact Value (MIV) algorithm, the rankings assessed the influence of brands and stars across various categories.
Among the top fashion influencers at the SAG Awards was Lily Gladstone, whose appearance in a custom Giorgio Armani Privé gown garnered widespread acclaim. Gladstone’s red silk gown adorned with intricate detailing exemplified elegance and sophistication. Other notable mentions included Carey Mulligan, Elizabeth Debicki, and Jessica Chastain, who also chose Giorgio Armani Privé for the occasion.
However, it was the reunion of Hathaway, Streep, and Emily Blunt that stole the show. Their homage to “The Devil Wears Prada” delighted fans and fashion enthusiasts alike. Hathaway dazzled in a custom Versace gown, while Streep exuded grace in a Prada ensemble. Blunt completed the trio in a striking Louis Vuitton creation. Together, they epitomized Hollywood glamour and sophistication, catapulting their chosen brands to the top of the rankings.
Versace emerged as the ultimate winner, earning a staggering media impact value of $6.7 million. Prada closely followed with $6.4 million, while Louis Vuitton secured third place with $4.8 million. Margot Robbie’s Barbie-themed attire by Schiaparelli also earned commendation, solidifying the brand’s fifth-place position.
Fashion Highlights from the 2024 SAG Awards Red Carpet
In the realm of individual achievements, Hathaway claimed the top spot among women, generating a media impact value of $3.5 million. Streep’s elegant Prada gown secured her second place, while Selena Gomez, Margot Robbie, and Emma Stone rounded out the top five.
The SAG Awards red carpet not only celebrated outstanding talent but also showcased the symbiotic relationship between celebrities and fashion brands. As the awards season progresses, the influence of star-studded events on brand visibility continues to be a fascinating phenomenon, underscored by the remarkable fashion moments witnessed at the 2024 SAG Awards.
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