WWE has made a significant deal with Netflix, shifting its flagship weekly wrestling show, “Raw,” exclusively to the streaming platform from January 2025. This marks the first time in thirty years that “Raw” won’t be on traditional TV.
The deal, valued at $500 million annually for ten years, surpasses WWE’s current five-year deal with NBCUniversal, which is around $250-260 million per year.
Netflix’s Chief Content Officer, Bela Bajaria, expressed excitement about having “Raw” on their platform. The exclusive deal covers the U.S., Canada, the U.K., Latin America, and more regions over time. Netflix will also become the main platform for all WWE shows outside the U.S., including “SmackDown” and “NXT,” along with live events and other content.
WWE’s President gives his thoughts on the Netflix deal
WWE’s President, Nick Khan, believes Netflix is the ideal home for “Raw” due to its global influence. The deal, called transformative by TKO’s President Mark Shapiro, reshapes WWE’s media presence and expands its reach.
This deal concludes WWE’s recent TV rights deals, including a $1.4 billion five-year deal for “SmackDown” with NBCUniversal. Netflix’s move into live programming aligns with its previous ventures into live events. The weekly live program, “Raw,” will provide Netflix with consistent live content, essential in the competitive streaming landscape.
In summary, WWE’s deal with Netflix for “Raw” signifies a major shift in how fans will access the popular wrestling show, with Netflix securing exclusive rights for a substantial financial commitment.
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